Swiggy Ceo Hustle Culture

At the TechSparks 2024 event in Bengaluru, Rohit Kapoor, the CEO of Swiggy Food and Marketplace, took a bold stand against the prevalent "hustle culture," advocating for a more balanced approach to work and life. While acknowledging the undeniable value of hard work, Kapoor emphasized that achieving success shouldn't come at the expense of personal well-being or relationships.

During his address, Kapoor highlighted the risks associated with the push for longer work hours, a trend that dominates many industries. He advised against the belief that constant late-night efforts are a necessity for success, stating, “You don’t need to hustle and work till 3 AM every day.” He clarified that while hard work is important, it shouldn’t lead to burnout or extreme exhaustion. Kapoor called for drawing boundaries between work and personal life, stressing that “nothing has ever come easy” for him, but success was never achieved at the cost of mental or emotional health.

Kapoor’s advice urged employees to prioritize family time and personal well-being instead of consistently stretching work hours. He remarked that “burning the midnight oil” is often an exaggerated requirement and that a healthier approach to work can still lead to remarkable achievements. “You don’t need to be crazy,” he reassured the audience.

His candid remarks resonated widely, particularly on social media, where clips of his speech quickly went viral. Many applauded his perspective, finding a refreshing alternative to the high-pressure hustle narrative. One social media user humorously remarked, “Narayan Murthy getting panic attacks watching this,” alluding to the Infosys co-founder’s controversial endorsement of a 70-hour workweek. Another user expressed relief, saying, “Finally, someone talked like normal to all of us.”

Kapoor’s views added a thoughtful counterpoint to the growing debate around work-life balance, offering a message of sustainability and well-being in the pursuit of success.